UGLY House Photos
An Arizona agent, Leif Swanson, publishes this appropriately named Ugly House Photos blog. It should be required viewing for new agents.
I'm a little surprised, though, that he says, "You can only hope sellers stage their home first." Actually, many sellers don't even know where to begin. A first rate professional Realtor will do a detailed consultation about how to clean up, fix up, and properly stage a home for a fast sale at top price. (Some of us have been known to help with the cleaning and painting!)
A superstar agent I know says, "You cain't sell 'em like you live in 'em." Another says, about the current real estate market, "It's a beauty contest and a price war--and you have to win BOTH."
It's my job to make sure they win that beauty contest and price war! Part of doing that job is getting FANTASTIC photos, and lots of them, in the MLS and every other major real estate website online.
Remember, the Buyers today look online first. That's where your first viewing takes place. If you don't look good online, Buyers are not going to bother making an appointment. There's a lot of competition out there--it better be a winner!
